The $10 cup
Look past the price tag — see who actually keeps your money.
open experiment →JustChill · The Coffee Lab
No quiz. No signup. No “start” button. Just move the dials — the cup answers back.
The Lab
The old page was a long read-only scroll. Here, every section is a thing you open — click a tile, play with it, and watch your cup fill.
Look past the price tag — see who actually keeps your money.
open experiment →Seven countries, seven rituals. Pick a flag and travel.
open experiment →Six things you believe about coffee. Tap to flip the science.
open experiment →The obsessives who ran their genius on caffeine.
open experiment →Drop your data, watch the community picture move.
open experiment →You pay $10 for a café coffee. Here is where every cent actually goes — and who gets what.
Every culture drinks coffee differently. Pick a country to discover its rituals, history, and the secret behind its cup.
Tap each card to flip it and reveal the science. Some answers will surprise you.
History's greatest thinkers, composers and writers all shared one thing: an obsessive relationship with coffee.
When was your last coffee? Add your data to the growing community picture. No accounts, no tracking — just coffee.
Nine hand-crafted memes for people who take their coffee more seriously than their life decisions.
see the memes →The payoff
Auto-built from your dials and a couple of taps. It updates live — tweak the console above and watch it change. Save it, share it, screenshot it.